The 4th Annual Anthem Awards Early Entry Deadline is May 24!

Features

Judge Spotlight

Meet Rachel Hill, Philanthropy Advisor, Planned Parenthood Federation of America

Rachel Hill has been working to fund social movements and safety net programs for almost two decades.  Read more about her and her inspiring work in our latest feature.  

For those who don’t know you, tell us a little about your background.

I’ve been working to fund social movements and safety net programs for a little under two decades. In the broadest sense, I’m concerned about making the world more equitable and just. I studied gender and social policy at the London School of Economics and NYU and have served at organizations working at the local, national, and international levels. For the past five years and a half years, I’ve been with Planned Parenthood’s national office, working with some of our biggest philanthropic partners to fund both healthcare work throughout the Federation, as well as the advocacy and electoral work that makes it possible for Planned Parenthood to provide healthcare in a supportive environment, unimpeded by politics or extremist ideologies. 

What are you most looking forward to about reviewing Anthem Awards entries?

I’m looking for entries that feel authentic and meaningfully engage with impacted communities. In the wake of the Black Lives Matter protests and the #MeToo movement in recent years, a lot of companies and organizations gave these issues lip service, without making any real attempts to change the status quo. I’m also just looking to be inspired and find entries that expand my awareness. 

What does it take for a project or campaign to cause real-world change?

For me, it usually comes down to the strength of the storytelling. Does a story present a problem, as well as a solution? Is there a role for the audience to play? Does it feel authentic in representing impacted individuals and communities? It’s part science, part art, and if I could figure out a formula I would probably be in a very different role than the one I am in now! 

How does your work at Planned Parenthood Federation of America support your mission?

My work is all about redistributing resources to advance equity in healthcare. As someone who has needed a lot of healthcare in my life, I believe at my core that people deserve care that is accessible, timely, affordable (or better yet, free), and provided in a manner that respects the dignity, identity, and autonomy of every individual. That is so far from the reality for most people in this country. 

Bonus: What’s your favorite purpose-driven project or mission-driven campaign right now, and why?

I’ve been very inspired by the work of Reverend William Barber II and the Poor People’s Campaign, an effort to continue the later work of Dr. MLK Jr.  to advance economic justice and build the political power of the poor. They do an amazing job at connecting the various issues that impact low-income folks including healthcare, environmental issues & climate change, voting rights, racism, gender discrimination, etc., within a faith-based framework.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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