Meet an Anthem Judge: Paul Cheung

Judge Spotlight

Meet an Anthem Judge: Paul Cheung

Paul Cheung is the CEO of The Center For Public Integrity. The CPI is an American nonprofit investigative journalism organization whose stated mission is “to reveal abuses of power, corruption and dereliction of duty by powerful public and private institutions in order to cause them to operate with honesty, integrity, accountability and to put the public interest first.” He’s also a new judge for The Anthem Awards, and will be reviewing this year’s purpose & mission-driven entries. Learn more about Paul’s work below.

For those who are unfamiliar, can you tell us a bit about yourself and the work that you do?

I’m the CEO of The Center for Public Integrity, a Pulitzer winning investigative non-profit news organization. We hold powerful interests accountable and equip the public with knowledge to drive change with our investigative journalism. Previously, I managed a multi-million dollars investment portfolio at the Knight Foundation to scale the use of artificial intelligence, improve business sustainability solutions, and combat misinformation. I have over 20 years of experience in leading digital transformation and led cross functional teams of journalists, technologists, data-scientists, and designers, at media outlets including NBC News Digital, The Associated Press, The Miami Herald, and The Wall Street Journal.

What expertise are you bringing as a judge for The Anthem Awards?

I will leverage my expertise as a storyteller, a mission driven non-profit leader focusing on equality as well as my lived experience as an immigrant into the judging.

What are you looking for in Anthem Awards entries?

I’m looking for entries that go beyond highlighting problems but instead, offer historical context and solutions that are co-create with and for the communities the change-maker seeks to serve. Something that can ignites our senses and emotions to take actions.

What does it take for a project or campaign to cause real-world change?

An effective project or campaign must be able to answer these three key questions:

Will it raise awareness to key stakeholders?
Will it motivate the public to take actions?
Are the actions specific and measurable?

What social impact campaign, grassroots effort, fundraiser or project has recently inspired you?

Two recent campaigns that inspired me are

All the various student organized walk-out in response to the “Don’t Say Gay” in Florida
P&G’s belonging starts with a name campaign is a heart-warming & tear-jerking campaign that celebrates the beauty of AAPI names. https://us.pg.com/the-name/

Don’t miss your chance to get your work in front of Paul – enter the 2nd Annual Anthem Awards by our Early Entry Deadline July 29 here.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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