Ask The Anthem Academy: Learn What Makes A Great Entry

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Ask The Anthem Academy: Learn What Makes A Great Entry

In this virtual panel, social impact leaders from our Academy talk about what judges are really looking for in Anthem Awards entries.

Anthem Judges Chloe Barnes, Lead of Curation Standards (Representation & Inclusion) at Twitter, Erika Soto Lamb, Vice President of Social Impact Strategy at MTV Entertainment Studios, and Lindsay Stein, Chief Purpose Officer at Tombras lead a crash course on the 2nd Annual Anthem Awards Call for Entries.

Watch the full discussion below to get tips from these industry leaders on how to put together a great entry to have your purpose & mission-driven work stand out!

Don’t forget: The Final Entry Deadline for the 2nd Annual Anthem Awards is Friday, Sept 23, 2022. Join the Anthem by entering here!

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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