In Conversation with David Friedrichs of Cerqular

Impact Series

In Conversation with David Friedrichs of Cerqular

Season 2 Episode 02: Sustainability, Environment & Climate with Cerqular

In this episode, we’re joined by David Friedrichs, Co-Founder & Co-CEO of the sustainable marketplace startup Cerqular, to talk about the importance of making sustainable products more accessible and how purpose-driven brands and ethical shoppers are the future of E-commerce.

Patagonia – Don’t Buy This Jacket

Patagonia has put social impact at the core of their brand mission and values from the start, and their iconic Don’t Buy This Jacket campaign demonstrates how brands can use their platform to make an impact — or better yet, to help reduce our impact. This 2011 ad ran in the New York Times on Black Friday, making a lasting impression for its bold message addressing the issue of consumerism head on and asking readers to take the Common Threads Initiative pledge to reduce, repair, reuse, recycle, and reimagine a world where we take only what nature can replace.

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NEWS & ANNONCEMENTS

Ad Council’s Love Has No Labels Movement

Love Has No Labels is a movement by The Ad Council to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Read our Q&A with Heidi Arthur, the Ad Council’s Chief Campaign Development Officer on the team behind LHNL collaborates with partners to combat implicit bias—from crafting PSAs to driving viewers to take action, to how brands and companies should approach corporate social responsibility with authenticity.

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