Prevent Cancer Foundation PSA featuring Kim and Penn Holderness

About This Project

Summary

Most people don’t experience signs or symptoms of cancer until it’s in advanced stages. But no one should wait for symptoms to check their health through cancer screening tests. This PSA series feature Kim and Penn Holderness, winners of the 33rd season of “The Amazing Race” and internet personalities best known for funny, family-centric videos. Kim and Penn encourage each other and the audience to schedule their routine cancer screenings because early detection equals better outcomes.

Goals & Objectives

This PSA series features Kim and Penn Holderness urging people to get routine cancer screenings. With humor and heart, they show that early detection saves lives—because waiting for symptoms isn’t worth the risk. Prioritize your health. Get screened.

Results & Impact

In 2024, the radio PSA aired 6,450 times on 142 stations for 35.1 million impressions and $1.03M in ad value. The TV PSA aired 12.8 thousand times on 453 stations for 72 million impressions and 3.8 million in ad value.