Ask the Tech Guru

About This Project

Summary

Technology is daunting for people of any age, often more so for people 50+. Ed Baig, who spent decades as a tech journalist for USA TODAY and other national publications, is now answering AARP members’ questions in a weekly Tech Guru column, complemented by video. Baig provides easy-to-understand advice that helps older adults connect with their families, protect their privacy and get the most of out of technology.

Goals & Objectives

The goal is to make complex technology more accessible for older adults and help them live better lives. Popularity has grown since this column launched and Baig became the face of AARP tech coverage. Topics run the gamut: bolstering Wi-Fi, smart TV privacy, and reviving tech devices that get wet.

Results & Impact

In the first year, the column has generated more than 1.7 million page views and 1.1 million unique visitors and has helped underscore AARPs mission of making sure that older adults have tech access to enhances how they live, but also understand how to protect themselves online.