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About This Project
Summary
This video features AARP Purpose prize winner Robert Elkin. In 2015, the former lawyer retired and started volunteering to register high school voters, one of the most underrepresented voting blocs. His organization, March to the Polls, aims to increase youth voting participation by partnering with school districts to provide civic education and in-class registration drives to over 70 schools in Dallas. The video shows how participating in democracy can have lasting impacts across communities.
Goals & Objectives
The goal of this video was to honor Robert Elkin's commitment to elevating the future voices of democracy by empowering students to lead in their own communities. Additionally, it shows people 50-plus the value of mentoring younger generations to create systemic changes in society.
Results & Impact
Elkin's received $50,000 to extend March to the Poll's programs to more schools in Texas and expand their civic engagement programs. The video was distributed across all major platforms—event, social, press kits, YouTube, AARP.org— and sparked conversations around ensuring the future of democracy.
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