About This Project
Summary
AARP’s AgeTech Collaborative advances our mission to make aging easier by uniting startups, investors, and enterprises to bring AgeTech to market. At the 2025 Consumer Electronics Show (CES), we spotlighted this work through a video showcasing age-inclusive technologies that promote accessibility, equity, and social impact. The piece was released on social media within 24 hours to ensure aging tech was included in the broader CES conversation.
Goals & Objectives
Our goal was to spotlight technological innovations that support people as they age with everything from healthcare to companionship. Through timely storytelling, we aimed to engage and inform audiences, positioning AARP as a key advocate for responsible tech that improves aging experiences.
Results & Impact
Our video from CES 2025 reached 20K people with nearly 10K views, showcasing cutting-edge AgeTech innovations. It reinforced to AARP’s core audiences how we lead in advancing technology that improves lives and supports better aging experiences.
