Call of Duty Endowment (C.O.D.E.) Got Your Six Challenge

About This Project

Summary

The Call of Duty Endowment was founded to give back meaningfully to the real-life heroes that inspire the game Call of Duty. The mission of the Endowment is to help U.S. and U.K. veterans find high-quality employment after military service, and to raise awareness of the value vets bring to the workplace This May, the Endowment launched the Call of Duty Endowment (C.O.D.E.) Got Your Six Challenge to raise funds and awareness for the Endowment’s mission of high-quality job placements for veterans

Goals & Objectives

The goal of the campaign was to engage players, while raising awareness and funds for the cause. Players were able to become the ultimate teammate to support the Endowment’s mission by completing the C.O.D.E. Got Your Six Event in-game and earn in-game rewards

Results & Impact

The Endowment had its most successful Military Appreciation Month campaign to date, raising $1.6M in-game, generating more than 72M Got Your Six Challenge completions, and redeeming 20K USAA packs to active duty service members and veterans. The events helped fund the 2,536 veterans in jobs.