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Not Your Typical Night at the Opera: Laura Evans Media Conducts Flawless PR Campaign to Bring Opera to Unexpected Places

Alvise PROJECT
Not Your Typical Night at the Opera: Laura Evans Media Conducts Flawless PR Campaign to Bring Opera to Unexpected Places by Alvise

credits

Title
  • Not Your Typical Night at the Opera: Laura Evans Media Conducts Flawless PR Campaign to Bring Opera to Unexpected Places
Entrant
  • Alvise

About This Project

Summary

For the fourth year, LEM led a bold PR campaign for Opera Italiana is in the Air, founded by maestro Alvise Casellati to bring opera into iconic public spaces. We launched the first-ever #DCOperaChallenge on TikTok to attract new, diverse talent. The weekend featured a performance at Children’s National Hospital and a star-studded concert—originally planned for the Lincoln Memorial but moved to the Italian Embassy due to weather—executed with strategy, creativity, and heart.

Goals & Objectives

To deliver a bold campaign that elevated Opera Italiana’s mission to make opera accessible to all—through strategy, storytelling, social, and seamless events. From standout media hits to backstage moments and a last-minute weather pivot, our work hit every note and earned a standing ovation.

Results & Impact

We secured national media reaching 420M+, launched a global TikTok Opera Challenge with 126M views, and planned two standout events: a healing hospital performance and a Lincoln Memorial concert—managing everything from scripts and VIP invites to seamless, live event production.