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Talk Away the Dark

American Foundation for Suicide Prevention PROJECT
Talk Away the Dark by American Foundation for Suicide Prevention

credits

Title
  • Talk Away the Dark
Entrant
  • American Foundation for Suicide Prevention

About This Project

Summary

We were on a mission to launch a suicide prevention campaign that drives real impact and shifts the larger cultural narrative around suicide. As we began the process, we knew suicide remains a pervasive problem that affects many of us. Suicide is the 11th leading cause of death in the US. In 2021, 48,183 Americans died by suicide, and there were an estimated 1.7M attempts. We realized we can’t begin to address suicide without taking the first step and starting the conversation.

Goals & Objectives

To achieve our mission, we needed to get the broader public to take the negative connotation out of the word “suicide” by talking about suicide. The more we openly & directly talk about suicide, the more we can help to prevent it. Talk Away The Dark. Talking is the first step to preventing suicide.

Results & Impact

Following the launch of Talk Away the Dark, people are more likely to start a conversation with someone that may be having suicidal thoughts (+7%). The campaign has resulted in 51.3M+ impressions and 768K+ engagements. We succeeded in driving real impact, and we’re continuing to shift the narrative.

the team

Stephanie Rogers
  • Chief Communications Officer
  • American Foundation for Suicide Prevention
Brett Wean
  • Director of Writing and Entertainment Outreach
  • American Foundation for Suicide Prevention
Jonathan Dozier-Ezell
  • Senior Director of Brand and Digital Marketing
  • American Foundation for Suicide Prevention
María de los Ángeles Corral
  • VP of Public Relations
  • American Foundation for Suicide Prevention
Vera Lukacs
  • Director of Social Media
  • American Foundation for Suicide Prevention
Kira Bellis
  • Social Media Manager
  • American Foundation for Suicide Prevention
Erin Formulak
  • Marketing Manager
  • American Foundation for Suicide Prevention
Kate Cammell
  • Public Relations Manager
  • American Foundation for Suicide Prevention
Carolina Escudero
  • Marketing Manager
  • American Foundation for Suicide Prevention
Kat Rooney
  • Communications Writer
  • American Foundation for Suicide Prevention
Tracey Cassidy
  • Partner + President, USPR
  • Allison
Kristen Kmetetz
  • General Manager
  • Allison
Jennifer Bill Wood
  • Executive Vice President
  • Allison
Jessica Peraza
  • Vice President, Multicultural Marketing
  • Allison
Megan Rufty
  • Vice President
  • Allison
Emma Neal
  • Vice President
  • Allison
Beecher DiNapoli
  • Account Director
  • Allison
Cassidy McAloon
  • Marketing Manager
  • Allison
Julie Heidenreich
  • Account Manager
  • Allison
Lindsay Sanderson
  • Senior Account Executive
  • Allison
Kelsee Sailsbery
  • Senior Account Executive
  • Allison
Tricia Dutton
  • Senior Account Executive
  • Allison
Sam Serafin
  • Assistant Account Executive
  • Allison
Nancy Reyes
  • CEO
  • TBWA
Amy Ferguson
  • COO
  • TBWA
James Sowden
  • CSO
  • TBWA
John Doris
  • Head of Production
  • TBWA
Shannon Nunn
  • Managing Director
  • TBWA
Walter Connelly
  • Executive Creative Director
  • TBWA
Royston Ang
  • Senior Art Director
  • TBWA
Patrick Burke
  • Senior Copywriter
  • TBWA
Victoria Lin
  • Art Director
  • TBWA
Nico Fish
  • Copywriter
  • TBWA
Thalia Tsouros
  • Director, Business Affairs
  • TBWA
Tara Keith
  • Integrated Producer
  • TBWA
Marissa Osowsky
  • Business Director
  • TBWA
Samantha Maceil
  • Senior Business Manager
  • TBWA
Jennifer Kung
  • Strategy Director
  • TBWA
Anthony Hamelle
  • Executive Director, Digital and Social
  • TBWA
Julia Seng-Sourinho
  • Social Strategist
  • TBWA
Gina Kim
  • Social Strategist
  • TBWA
Vincent René-Lortie
  • Director
  • The Corner Shop
Anna Hashmi
  • Founder & Executive Producer
  • The Corner Shop
Katie Taylor
  • Executive Producer
  • The Corner Shop
Samuel Caron
  • Line Producer
  • The Corner Shop
Olivier Gossot
  • DP
  • The Corner Shop
Catherine Pelletier
  • Production Designer
  • The Corner Shop
Remy Foxx
  • Executive Producer LA
  • Work Editorial
Gabrielle Page
  • Head of Production LA
  • Work Editorial
Victor Medina
  • Producer
  • Work Editorial
Martin Leroy
  • Editor
  • Work Editorial
Joseph Tuzzolino
  • Assistant Editor
  • Work Editorial
Martin Lazaro
  • Creative Director
  • Framestore VFX
Zimei Song
  • Lead Flame Compositor
  • Framestore VFX
Noah Catan
  • Compositor
  • Framestore VFX
Sue McNamara
  • Senior Producer
  • Framestore VFX
Jennie Armon
  • Executive Creative Producer
  • Squeak E Clean Studios
Rob Barbato
  • Executive Creative Director
  • Squeak E Clean Studios
Tarjas White
  • Senior Producer
  • Squeak E Clean Studios
Emma Dufault
  • Studio & Production Assistant
  • Squeak E Clean Studios
Jesse Watt
  • Composer
  • Squeak E Clean Studios
Harry Butcher
  • Sound Designer/Mixer
  • Wave
Beth Tomblin
  • EP, London
  • Wave
Aaron Reynolds
  • Supervising Sound Designer
  • Wave
Vicky Ferraro
  • EP, NY
  • Wave
Sofie Friis Borup
  • Colorist
  • Company 3
Shannen Troup
  • Color Producer
  • Company 3
Tricia Higgins
  • Executive Producer
  • Redslash
Brian Creech
  • Executive Producer
  • Redslash
Jung Eun Han
  • Motion Designer & Animator
  • Redslash
Travis Robie
  • Motions Graphics Animator & HTML Developer
  • Redslash
Craig Helfer
  • Editor
  • Redslash