Mobilizing for an Immediate Ceasefire in Gaza

About This Project

Summary

Days after the crisis emerged in Gaza in October 2023, Amnesty International USA mobilized its supporters to demand an immediate ceasefire. A multi-channel initiative was launched including an in-person White House activation, a ceasefire partner toolkit, social media activations, and a joint-action petition. With the support of Blue State, its digital agency of record, they responded rapidly and forcefully.

Goals & Objectives

Defend human rights. Secure a ceasefire that would help stop unlawful attacks by all parties, prevent more suffering, allow for the safe release of hostages, and enable the entry of humanitarian aid to Gaza. Raise awareness and drive actions as well as donations.

Results & Impact

One million people from around the world signed in support, with more than 100,000 of those signers driven by Amnesty International USA. More than 150,000 emails were sent to decision makers, nearly 7,000 phone calls to the White House and Congress and $420,000 raised to fund future work.