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About This Project
Summary
For nearly five decades, the New Museum has curated at the avant garde of art, technology, and culture. To help reach new audiences that crave a more approachable experience of art, the New Museum’s redesigned website takes on the tone of a warm, communal guide. With goals of enhanced immersion, exploration, and community building, the redesigned experience provides fresh context at every turn — with deepened exhibition storytelling, a focus on live events, and more.
Goals & Objectives
Athletics worked with New Museum to redesign their website and digital experience. With goals of enhanced immersion, exploration, and community, our redesign provides fresh context at every turn.
Results & Impact
While the museum's physical space is still under construction, the new look rolled out to positive reviews from the New Museum team. “The Athletics team was quick to understand what makes the New Museum unique, and translated that insight into a distinctive and inviting new website" -Lisa Phillips
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