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BackBlack: Building a New Era of Support for Black-Led Organizations

BackBlack PROJECT
BackBlack: Building a New Era of Support for Black-Led Organizations by BackBlack

credits

Title
  • BackBlack: Building a New Era of Support for Black-Led Organizations
Entrant
  • BackBlack

About This Project

Summary

BackBlack is a multi-platform initiative designed to direct capital, enhance capacity, and amplify awareness for Black-led and Black-benefiting nonprofits. In August, during Black Philanthropy Month, the campaign united 20 of the top fundraising platforms, foundations, and media outlets. This powerful collaboration mobilized new donors and raised awareness for historically underfunded Black-led organizations, working to address systemic inequities and promote sustainable community growth.

Goals & Objectives

1- Secure $60K in matching funds and resources. 2- Support 800 organizations. 3- Raise at least $1M for Black-led organizations. 4- Develop a data initiative to track the impact of campaign fundraising efforts. 5- Launch a social & digital media campaign to highlight inequity in philanthropy.

Results & Impact

1- Raised over $2M for 1,200+ Black-led organizations. 2- Garnered 1M+ social media and website impressions. 3- Launched data partnership with GivingTuesday. 4- Massachusetts recognized August as Black Philanthropy Month. 5- Secured $100K+ in matching funds and launched BackBlack Impact Fund.

the team

Floyd Jones
  • Founder
  • BackBlack
Dr. Jacqueline Bouvier Copeland
  • Founder
  • Black Philanthropy Month
Kelly Jones
  • GPC Director
  • Network for Good, DAF
Marlena Hartz
  • Senior Director of Marketing
  • GlobalGiving
Ebonie Johnson Cooper
  • Executive Director
  • Young, Black & Giving Institute
Hannah Yang
  • CEO
  • The Shareway
Emily Rasmussen
  • CEO
  • Grapevine
Tim Sarrantonio
  • Director of Corporate Brand
  • Neon One
Hannah Mills
  • Senior Manager, Brand and Product Marketing
  • Givebutter