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#WashTheDabba by Invaluables

BBC Media Action
#WashTheDabba by Invaluables by BBC Media Action

credits

Title
  • #WashTheDabba by Invaluables
Entrant
  • BBC Media Action

About This Project

Summary

#WashTheDabba underscored environmental and climate justice for Bengaluru’s informal waste pickers—#InvaluableRecyclers—through empathy-driven storytelling. Co-created with waste pickers, it promoted dignity and safer work by encouraging rinsing food containers, supporting circularity and citizen-led climate action. Leveraging creative media, influencers, and a variety of partners, it sparked city-wide behaviour change and national attention

Goals & Objectives

#WashTheDabba advanced the goals of environmental and climate justice by urging Bengaluru residents to rinse food containers before disposal, reducing landfill waste and, making segregation safer for waste pickers, and boosting recyclability.

Results & Impact

#WashTheDabba enabled 60% adoption of rinsing containers among those exposed, resulting in cleaner materials for waste pickers and less waste bound to landfills. The initiative united influencers, schools, corporates, NGOs, and the likes of Zomato to push climate and environmental justice nationally

the team

Animesh Sharma
  • Associate Director, Strategy
  • BBC Media Action
Beula Anthony
  • Project officer
  • BBC Media Action
Himanshi Saini
  • Digital Content Producer
  • BBC Media Action
Nishant Kumar
  • Former Head of Project
  • BBC Media Action
Manisha Nainani
  • Content Writer
  • BBC Media Action
Neema Gupta
  • Research Manager
  • BBC Media Action
Ranjan Nautiyal
  • Creative Consultant
  • BBC Media Action
Sajal Maji
  • Art Supervisor
  • BBC Media Action
Soma Katiyar
  • Executive Creative Director
  • BBC Media Action
Sonal Tickoo Chaudhary
  • Research Consultant
  • BBC Media Action
Tej Prakash Yadav
  • Head of Project
  • BBC Media Action
Varinder Kaur Gambhir
  • Country Director, India
  • BBC Media Action