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Outright Proud: Stronger Together Campaign

Big Sea PROJECT
Outright Proud: Stronger Together Campaign by Big Sea

credits

Title
  • Outright Proud: Stronger Together Campaign
Entrant
  • Big Sea

About This Project

Summary

Big Sea partnered with Outright International to concept, brand, and launch the Outright Proud 2025 campaign—an urgent, global Pride movement rooted in solidarity and resistance. Our work spanned campaign messaging, digital toolkits, fundraising resources, ad creative, and strategic rollout—mobilizing individuals, allies, and organizations worldwide to stand #StrongerTogether for LGBTIQ rights.

Goals & Objectives

Elevate visibility of LGBTIQ global struggles, engage individuals and corporate allies in year-round advocacy, drive donations to support frontline programs, and grow Outright’s email list and brand awareness through lead generation and storytelling content.

Results & Impact

Outright Proud 2025 launched globally with early campaign results showing strong engagement—including 7,000+ U.S. landing page clicks in initial testing. The campaign is on-track to drive list growth, fundraising, and visibility in support of Outright’s $1.8M donor revenue goal throughout June 2025.

the team

Laura Sanders
  • Project Manager
  • Big Sea
Maria Mora
  • Content Strategist & Creative Director
  • Big Sea
Cat Lim
  • Designer
  • Big Sea
Krista Gargano
  • Designer
  • Big Sea
Lui Iarocheski
  • Director of Marketing & Communications
  • Outright International
Hazel Olson-Dorf
  • Social Media Coordinator
  • Outright International
Jamila Johnson
  • Digital Communications Manager
  • Outright International
Matuba Mahlatjie
  • Communications & Media Relations Manager
  • Outright International