YouTube Black History Month: Black Future Forever

About This Project

Summary

This project is the internal creative campaign for Black@ YouTube's Black History Month 2024. I created these pieces as a representation of excellence across generations, including themes of royalty, sophistication, polish, and cool. With so much going on around us it's important to discern the truth to understand sense of self and rich history. We create and move culture, just as we create and move industries forward. Our History is our Present. Our Present is our Future. Our Future is Forever.

Goals & Objectives

The main goals of the campaign was to generate brand awareness for Black@ YouTube, while promoting BYT's Black History Month programming in a bold and bespoke way that felt connected yet different from the Google BHM theme of Afrofuturism.

Results & Impact

Beyond awareness, the campaign instilled a sense of pride in not just black history, but the advancements across industries yet to come at the hands of black people/culture. BYT executed regional & global events, partnering with global brands, celebrities, and culture creators under a unified brand.