DRCOG Colorado Clean Commute Campaign

About This Project

Summary

Integrated campaign raised awareness among metro-Denver employers and employees of large organizations of commuting options in an effort to reduce single-occupant vehicles on roadways and ultimately improve air quality. Campaign included digital, out-of-home, social and direct mail.

Goals & Objectives

Goal(s) or Objective(s) that was set out for the project/campaign (300 Characters) Raise awareness among decision-makers and commuters at large corporations and drive an increase in inquiries for free Trip Reduction Plans and consulting. Ultimately drive more commuters to reduce trips, bike, walk or

Results & Impact

Number of large employers requesting Trip Reduction Plans and advice from DRCOG more than doubled year over year. Number of employees participating in public transportation or biking to work increased year over year.