Hispanic-Owned Business Investment

About This Project

Summary

Hispanic fans have become one of the most influential and fastest growing demographics in US sports, but advertisers and sports brands are behind the curve on marketing to this group. Bloomberg's Lisa Mateo spoke to Hispanic sports executives, team owners, brand managers and players about the opportunities and challenges in reaching this growing audience.

Goals & Objectives

The goal of this report is to show the untapped potential of marketing to Hispanic sports fans. Through interviews with sports experts and executives, this report shows how this under-targeted audience could pay dividends for brands and businesses if they tailor marketing to this community.

Results & Impact

By reaching Bloomberg Radio's global audience of 9+ million per month, this report helped spread awareness of the untapped potential of marketing to Hispanic sports fans.