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Building a Wave of Support for the National Marine Sanctuary Foundation

Blue State
Building a Wave of Support for the National Marine Sanctuary Foundation by Blue State

credits

Title
  • Building a Wave of Support for the National Marine Sanctuary Foundation
Entrant
  • Blue State

About This Project

Summary

The National Marine Sanctuary Foundation looked to us to build and scale a sustainable fundraising program. Through our growth strategy we learned that advocacy drives curiosity and donations. With a new appropriations season beginning in Congress, the Foundation launched petitions and creative incentives to increase awareness and propensity to give amongst donors and prospects.

Goals & Objectives

Nurture a sense of connection to America’s “underwater parks,” activate advocates, and inspire giving.

Results & Impact

Our multi-channel advocacy acquisition campaigns drove awareness and audience growth. Then, as we approached a key milestone moment — National Ocean Month — we incentivized giving by offering “sanctuary sticker packs” and drove the Foundation’s most successful giving campaign outside of year-end.

the team

Chris Maddocks
  • Head of Integrated Strategy
  • Blue State
Courtney Anderson
  • Media Strategist
  • Blue State
Derek Giamundo
  • Analyst
  • Blue State
Katie Newport
  • Global Creative Lead
  • Blue State
Kristen Friedel
  • Principal Analyst
  • Blue State
Larry Brown
  • Senior MarTech Specialist
  • Blue State
Margarita Diaz
  • Strategy Director
  • Blue State
Megan Malloy
  • Creative Director
  • Blue State
Sarah Mae Dizon
  • Content & Campaigns Strategist
  • Blue State
Tamanna Siddique
  • Senior Account Director
  • Blue State
Thom Josephson
  • VP, Media Planning
  • Blue State
Zoe Rich
  • Designer
  • Blue State
Eliza Booth
  • Director, Marketing & Brand
  • National Marine Sanctuary Foundation
Shannon Colbert
  • Senior Vice President, External Affairs
  • National Marine Sanctuary Foundation
Teresa Mackey
  • Communications Manager
  • National Marine Sanctuary Foundation
Virginia Comer
  • Major Gifts Officer
  • National Marine Sanctuary Foundation