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About This Project
Summary
Ranked in the top ten universities in the world, Caltech wanted to invest more in support of student wellness. Interviewing major donors, student body and alumni, 89% recognised the fund’s importance but 84% were uncertain about contributing to it. Honesty and clarity as to how donations would be spent were key drivers in changing minds. The resulting brand? The initiative for students. With a bespoke platform, video, and visual & messaging toolkit to make the create impact at launch.
Goals & Objectives
The financial goal was to raise $250m to support programs to enhance the student experience. High-performing schools struggle with student burn out with more than half experiencing it; a recent US government study found that an effective program could help reduce this total.
Results & Impact
Caltech has raised 53% of their $200m campaign goal with 55% of donations received from alumni. They are expanding undergrad scholarships and graduate fellowships improving access to health, wellness and career advising programs and expanding co-curricular activities that promote vital life skills.
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