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Greater Than Hate

Blue State PROJECT
Greater Than Hate by Blue State

credits

Title
  • Greater Than Hate
Entrant
  • Blue State

About This Project

Summary

Uniting the nation’s leading human rights organizations under one movement to put a stop to extremist politicians who are legislating hate. Hate underscores legislation that limits access to potentially lifesaving health care for women and transgender people; hate controls the curriculum around gender and bans books, hate fuels gun violence that disproportionately impacts queer people and people of color, and some politicians refuse to do anything about it — and even try to make it worse.

Goals & Objectives

The goal was to compose an intersectional group of organizations whose missions could be better served by fighting back against hateful rhetoric and policy that could potentially hurt historically excluded and/or harmed communities.

Results & Impact

Over 6,900+ supporters joined the campaign within the first six months across six activations that reached over 4m. Over 5,900+ supporter actions were taken including signatures of a Freedom to Read pledge calling on politicians to stop banning books and on a letter rejecting Moms for Liberty.

the team

Alex Pereira
  • Senior Designer
  • Blue State
Andy Babb
  • Creative Director
  • Blue State
Eric Reif
  • SVP, Paid Media
  • Blue State
Jack Vickers
  • Account Director
  • Blue State
John Paul Davis
  • Deputy Director, Development
  • Blue State
Joy Nelson
  • Principal Designer
  • Blue State
Katie Kreider
  • Managing Director, DC
  • Blue State
Katie Newport
  • Global Creative Lead
  • Blue State
Rachel Kopilow
  • VP, Strategic Communications & Creative Director
  • Blue State
Sarah Carpenter
  • SVP, Partnerships
  • Blue State
Shara Love
  • Deputy Director, Martech
  • Blue State
Will Tomasko
  • Principal Editorial
  • Blue State