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Relentless Determination

Blue State PROJECT
Relentless Determination by Blue State

credits

Title
  • Relentless Determination
Entrant
  • Blue State

About This Project

Summary

The ONE Campaign is an international organization that fights extreme poverty by building momentum to save lives and improve futures. A new dynamic and inclusive supporter engagement model emerged - ‘Relentless Determination’ a belief in the change ONE is seeking creating a path to progress as part of a community of change-makers. The route was informed at its core by an insight from audiences to ‘fight the system’ and to acknowledge true advocacy occurs when people and leaders come together.

Goals & Objectives

In a time of a growing divided global society and issue fatigue alongside declining rates of engagement, they wanted to boost supporter numbers and activity with a new business proposition to unite audiences under a compelling common cause to drive urgency and renewed momentum around the world.

Results & Impact

The average post organic growth has increased by 10,000 and their engagement rate on Instagram has doubled. Meta engagement rate is also up 18% to 19% compared with its previous 1% average. The proposition we developed has shaped their new platform informing how they talk about the organisation.

the team

Abby Sasser
  • Senior Director, Creative Partnerships
  • The ONE Campaign
Anne Paisley
  • Associate Director
  • The ONE Campaign
Jennifer Shang
  • Communications and Content Coordinator
  • The ONE Campaign
Kate Critchley
  • Executive Director
  • The ONE Campaign
Sophie Lucas
  • Digital Director
  • The ONE Campaign
Rob Trono
  • Group Creative Director
  • Blue State
Nicky Wright
  • Business Director
  • Blue State
Kristina Eklund
  • Associate Creative Director
  • Blue State
Jasmine Miah
  • Senior Strategist
  • Blue State