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Bobbie’s “Ask for Help” Campaign with Meghan Trainor

Bobbie PROJECT
Bobbie’s “Ask for Help” Campaign with Meghan Trainor by Bobbie

credits

Title
  • Bobbie’s “Ask for Help” Campaign with Meghan Trainor
Entrant
  • Bobbie

About This Project

Summary

Bobbie’s ‘Ask For Help’ campaign with Meghan Trainor addresses postpartum challenges and the mental health crisis highlighted by the U.S. Surgeon General. Sharing her own struggles, Meghan advocates for self-care and support. Bobbie champions resources like lactation counseling, mental health services, and community networks for new mothers.

Goals & Objectives

The campaign aimed to raise awareness of postpartum mental health challenges, using Bobbie and Meghan Trainor’s platforms to promote the message that it’s okay to ask for help—encouraging parents to prioritize well-being and seek the support they need.

Results & Impact

The campaign reached millions via a Times Square billboard and video of Meghan’s journey, offered 50 parents $500 grants and resources, and spotlighted survey findings showing 86% of moms face negative postpartum emotions—driving awareness and support for maternal mental health.

the team

Kim Chappell
  • Chief Brand Officer
  • Bobbie
Blair Pfander
  • Creative Director
  • Bobbie
Cat Canada
  • Former Marketing Director
  • Bobbie
Kelly Kinnard
  • Art Lead
  • Bobbie
Trudy Vinson
  • Brand Design
  • Bobbie
Angela Hanks
  • Social Media Lead
  • Bobbie
Michele Lampach
  • Director of Impact
  • Bobbie
Jamie Queen
Jamie Davis
  • Creative Operations Leader
  • Bobbie
Celeste DePaola
  • Partnerships Lead
  • Bobbie
Michelle Alexander
  • Copywriter
  • Bobbie
Sara DiNitto
  • Head of Product Design
  • Bobbie