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About This Project
Summary
The Bobbie LA Fire Relief Fund launched within 24 hours of the Jan 2025 wildfires to ensure no parent worried about feeding their baby. We covered formula costs, supported breastfeeding families who lost milk supplies, partnered with nonprofits for on-the-ground aid, and created a “Give a Can” site to unite the community—proving advocacy shows up when families need it most.
Goals & Objectives
The Bobbie LA Fire Relief Fund aimed to ensure no parent impacted by the Jan 2025 wildfires worried about feeding their baby. Objectives: provide free formula via Feeding Scholarships, donate 5,000 cans to local partners, offer direct outreach to affected families, and enable national peer giving.
Results & Impact
The Bobbie LA Fire Relief Fund provided 200+ full-formula scholarships, donated 5,000 cans to LA grassroots groups, reached every impacted subscriber, and activated nationwide giving—turning empathy into action and proving brand responsibility means showing up for parents in crisis.
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