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About This Project
Summary
This year, innovation meant taking an internal-facing policy and transforming it into a brand awareness campaign. As the only mom-founded and led infant formula company in the US, our team of majority parents is passionate about passing paid leave at the federal level. Two years ago we open-sourced our paid leave policy so other companies could follow suit and this year, we transformed into an external brand campaign with “Parents Push Harder,” alongside Naomi Osaka + 3 grassroots non-profits.
Goals & Objectives
In this critical election year, we were determined to create awareness around paid leave as a human right by joining forces with Naomi Osaka, Bobbie MotherBoard member, new mom and 4-time Grand Slam Champ to share her “return to work” story as she returned to the court after having her daughter.
Results & Impact
We helped secure 12,000 signatures for the Paid Leave for All x Glamour petition, received 12,000 applications to our grant program, garnered 19 pieces of earned press coverage around the campaign, totaling 260MM UMV, and 40+ brands joined to provide 200 total grants - 150 beyond the initial plan.
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