Book Trust’s Read Together Hero Moment

About This Project

Summary

To celebrate the launch of the newest book in his Dog Man graphic novel series, besting selling author/illustrator Dav Pilkey teamed up with Scholastic to donate 28,894 books to nonprofit partner Book Trust. With student reading engagement in mind, Book Trust leveraged the book donation to connect its network of 160 largely Title I schools through “Read Together Hero Moments”—a shared reading experience inspiring young learners to build a love of reading through community, connection, and fun.

Goals & Objectives

CREATE POSITIVE READING EXPERIENCES-Expand book access, increase book ownership, & create enjoyable reading experiences for students. MAXIMIZE A BOOK DONATION-Fuel collaboration & connectivity between students and schools. CREATE A SHARED READING EXPERIENCE-Use books & reading to build community.

Results & Impact

160 schools accessed Read Together Hero Moments: 28,060 students received 28,894 books 6% increase in books to participating students in 2024-25 11 social mentions, 53 photos, 2 videos from schools 2.5 million potential audience reach Countless shared reading experiences