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Flowers Series presented by #YouTubeBlack

Breakwater Studios PROJECT
Flowers Series presented by #YouTubeBlack by Breakwater Studios

credits

Title
  • Flowers Series presented by #YouTubeBlack
Entrant
  • Breakwater Studios

About This Project

Summary

Much of our culture is the product of Black creativity, but that creativity does not always receive the recognition it deserves. Flowers is a three-part series that amplifies Black stories and showcases the outsize influence Black creativity has had in the formation and evolution of modern pop culture. Utilizing data and insights provided by the YouTube Culture and Trends team, we identified viral internet trends and the untold true stories of the Black creators and culture behind them.

Goals & Objectives

Our goals were to give Black creators credit where it’s due, showcase how Black creativity and the communities they inspire fuel YouTube, and celebrate the lasting impact of their work while inspiring other creators and users on the platform.

Results & Impact

Flowers has accumulated over 2M views and significant positive engagement from audiences and fans of the creators. Notably, featured creator sWooZie gained 29K+ followers, 40 additional creators were featured as part of the campaign, and the series also gained media attention.

the team

Kevin Wilson, Jr.
  • Director - “How @swoozie inspired an entire genre of animation”
Autumn Dea
  • Editor - “How @swoozie inspired an entire genre of animation”
Arielle Zakowski
  • Editor - “How @swoozie inspired an entire genre of animation”
Brandon Somerhalder
  • Cinematographer - “How @swoozie inspired an entire genre of animation”
Rachel Greenwald
  • Producer - “How @swoozie inspired an entire genre of animation”
  • Breakwater Studios
Crystal Kayiza
  • Director - “How @NymaTang helped change the beauty industry”
Stephanie Owens
  • Editor - “How @NymaTang helped change the beauty industry"
Tehillah De Castro
  • Cinematographer - “How @NymaTang helped change the beauty industry”
Rachel Greenwald
  • Supervising Producer - “How @NymaTang helped change the beauty industry”
  • Breakwater Studios
Sharee Silerio
  • Producer - “How @NymaTang helped change the beauty industry”
  • Breakwater Studios
Whitney Skauge
  • Director - “How ‘Chicken Noodle Soup’ paved the way for viral dance trends”
Nadine Mundo
  • Editor - “How ‘Chicken Noodle Soup’ paved the way for viral dance trends”
Erin G. Wesley
  • Cinematographer - “How ‘Chicken Noodle Soup’ paved the way for viral dance trends”
Beatriz Browne
  • Producer - “How ‘Chicken Noodle Soup’ paved the way for viral dance trends”
  • Breakwater Studios
Nyma Tang
  • Featured Creator
Bianca Bonnie
  • Featured Creator
Adande “sWooZie” Thorne
  • Featured Creator
Earnest Pettie
  • Series based on insight by
  • YouTube
Brian Farnham
  • Series Executive Editor, Executive Producer
  • YouTube
Nyree Emory
  • Executive Producer
  • YouTube
Ben Proudfoot
  • Executive Producer
  • Breakwater Studios
Ariella Segal
  • Co-Producer
  • 1021 Creative
Serena Watson
  • Series Marketing Lead
  • YouTube