Meet the Giants

About This Project

Summary

The Meet the Giants video series was born out of a desire to produce content that would elevate the storytelling around the exhibition Giants: Art from the Dean Collection of Swizz Beatz and Alicia Keys both within the exhibition for visitors and online. The goal was to firmly place the parallel missions of the Deans and Brooklyn Museum to educate on and uplift diverse artists from around the world within our audience's experience of this monumental exhibition.

Goals & Objectives

By placing the primary video in the exhibition and producing ancillary online videos on some of the ‘giant’ artists, the objective was to expand the conversation on what is considered art by focusing on two collectors who disrupt the traditional criteria and context of the cultural value of art.

Results & Impact

Audiences and renown artists alike noted the positive impact the video had on their understanding the collect, protect, respect mission of the Dean Collection. The exhibit saw an estimated 120K visitors (very high for the museum average) and will travel nationwide with the exhibition.