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About This Project
Summary
Research shows that storytelling is a powerful tool. When people see someone they respect or identify with reaching across social divides, it breaks through their us vs. them narratives and shows a different path. Builders media (@startswithus) launched in response to escalating patterns of extreme thinking and blind tribalism in the US. A catalyst for change, it uplifts voices that foster flexible thinking and constructive communication across lines of difference.
Goals & Objectives
To create daily content that empowers the practice of compassion, curiosity, and courage, including sharing stories from everyday Americans that break down stereotypes, illuminate common ground and provide insight on how to think about divisive situations in the news headlines critically.
Results & Impact
Builders has grown a social media following of more than 3.2M followers and garnered 212M+ video views with engagement from influential figures like Kim Kardashian, Katie Couric, Van Jones, George Takei, Andrew Yang, Chef José Andrés, Joe Walsh, Alyssa Farah Griffin, Sophia Bush and many others.
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