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About This Project
Summary
To support Café Momentum’s mission and clarify its connection to parent org Momentum Advisory Collective, we unified all programs under the Café Momentum name, aligned values, and refreshed the brand. The result: a cohesive, compelling identity that honors both the restaurant experience and the transformative journey of justice-involved youth, launched via a national campaign tied to the program’s 10-year anniversary.
Goals & Objectives
Clarify and unify the Café Momentum brand to eliminate confusion, boost national awareness, and deepen engagement. Position the organization for long-term growth, greater investment, and broader impact—elevating its mission to transform the lives of justice-involved youth.
Results & Impact
The rebrand sparked renewed excitement among donors, diners, and partners—boosting engagement and support. It unified messaging, clarified the mission, and built a bold, scalable identity that positions Café Momentum for long-term growth and deeper impact.
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