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About This Project
Summary
What better way to announce carafem’s launch of care in New York than with ads in Times Square? We believe abortion should be advertised proudly and without euphemisms, so we did just that—in the largest format we could find—on a 30-foot billboard and six hot pink billboard trucks. The creative featured quotes from our clients—99% of whom would recommend us to a friend. Our message extended to social media via our own promotion, collaboration with TikTok creators, and user-generated content.
Goals & Objectives
By unapologetically shouting from the rooftops in New York that our compassionate, easy-to-access abortion care had arrived, we were also hoping the message would get to people across the country in more restricted states. We want them to know they deserve access to great care too.
Results & Impact
Our most impactful campaign to date, we garnered 50 million impressions and 350,000 people engaged with our social media content, resulting in thousands of positive comments, new followers, and nationwide awareness. Importantly, we’ve served over 800 clients in New York in our first four months.
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