Chime teams up with T-Pain for Financial Progress Month

About This Project

Summary

Chime® is a financial technology company that focuses on serving the 60+% of Americans who live paycheck to paycheck with helpful, easy to use financial services. We recently committed to bringing financial education to 10 million people in the U.S. by 2027 and, in April, partnered with T-Pain to engage our community on social media. With T-Pain—a culturally relevant and authentic partner—we created engaging financial education social content that resulted in over 77 million impressions.

Goals & Objectives

- Bring everyday people back to the basics of financial education - Make financial education approachable, fun, and actionable on social media - Partner with an authentic and relevant celebrity to reach our community

Results & Impact

Our Financial Progress MonthTM T-Pain activation had widespread reach on social media: 77 million impressions 14 earned consumer mentions, including: - Fast Company - 11 Alive - Tearsheet - TrendHunter