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Chime’s "Mama, I Made It" x Big Sean: Elevating Youth Through Financial & Mental Wellness

Chime
Chime’s "Mama, I Made It" x Big Sean: Elevating Youth Through Financial & Mental Wellness by Chime

credits

Title
  • Chime’s "Mama, I Made It" x Big Sean: Elevating Youth Through Financial & Mental Wellness
Entrant
  • Chime

About This Project

Summary

Chime’s “Mama, I Made It” x Big Sean delivered hands-on financial education to 110+ youth and families. In partnership with the Sean Anderson Foundation and local nonprofits, the event taught saving, budgeting, and goal-setting through immersive stations and Dream Deposit boxes. A fireside chat with Big Sean emphasized how connected mental wellness and financial literacy are—as well as the importance of support to achieve success.

Goals & Objectives

- Make financial literacy and mental wellness accessible to youth. - Equip young people with tools to envision and plan for their future. - Celebrate family influence in building financial success. - Establish a model for youth-centered, community-driven education.

Results & Impact

- Engaged 110+ youth aged 6-18 and 25+ parents and caregivers - 100% of participants engaged with multiple wellness and education stations - The event bridged storytelling, music, and education, making it a deeply engaging and culturally relevant activation

the team

Kira Traore
  • Director, Social Impact
  • Chime
Jonathan Kurup
  • Social Impact Partnerships Manager
  • Chime
Owen Manning
  • Lead Impact Strategist
  • Values Partnerships
Kelsei Wharton
  • Senior Impact Strategist
  • Values Partnerships
Chad Foster
  • Manager of Strategic Brand Partnerships
  • Chime