Take Up Space

About This Project

Summary

At RenderATL, CK Creative designed an immersive brand experience for Intuit that merged tech-forward interactivity with inclusive storytelling. Anchored by the phrase “Think Boldly. Take Up Space,” the activation featured a gravity-defying photo booth and visuals that celebrated diverse technologists. The space was crafted to challenge norms, spark conversation, and reflect Intuit’s commitment to equity, innovation, and belonging.

Goals & Objectives

Create a culture-centered, interactive exhibit that reflected Intuit’s D&I values, inspired content sharing, and attracted diverse talent. The goal was to humanize the brand, create buzz, and spark meaningful engagement at the intersection of tech and identity.

Results & Impact

The booth drew over 2,600 impressions and 1,100+ engagements, with a 58% lead conversion rate. The Anti-Gravity Booth went viral on social, while attendees praised the experience as authentic, inspiring, and one of the most memorable exhibits at the conference.