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About This Project
Summary
The #VotingSuitsYou campaign by When We All Vote and ARGENT empowered women to use their voices at the ballot box through fashion, storytelling, and voter education. With a bold pink suit at the center, the campaign activated celebrity partners, in-store pop-ups, and digital outreach to celebrate civic engagement. The initiative combined mission-driven retail with impactful advocacy to mobilize and inspire women and underrepresented voters nationwide.
Goals & Objectives
When We All Vote aimed to engage women and young voters through a culture-forward, fashion-driven campaign that connected voting to personal expression and power. In partnership with ARGENT, we expanded our reach, deepened voter education, and mobilized partner support.
Results & Impact
The campaign reached 16.8M+, drove 227K+ engagements, 600+ press mentions and exceeded sales goals with proceeds benefiting When We All Vote. Social posts from 300+ celebrities, influencers, athletes, activists, etc. boosted impressions and led to 2,000 voter registration actions, turning the pink s
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