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Now Matters Now

Civilization PROJECT
Now Matters Now by Civilization

credits

Title
  • Now Matters Now
Entrant
  • Civilization

About This Project

Summary

Each year, 16M people in the U.S. seriously consider suicide, yet most can’t access effective care. Now Matters Now fills that gap by building the most trusted online space for suicide prevention and mental health support. The new site offers free science-backed coping and self-harm prevention skill videos, community tips, training, peer-led support groups, and storytelling, all created by individuals with lived experience.

Goals & Objectives

Center people with lived experience Create a joyful, bright brand with full color imagery Embrace imperfection and human touch through organic shapes Research showed people in distress struggle to focus—we eliminated visual clutter to help users find what they need

Results & Impact

73% of users arrive with suicidal thoughts; 52% report reductions after using the site. 86% arrive with intense negative emotion; 56% report improvements. Users spend an average of 4.5 minutes per session, engaging deeply with videos and tools.

the team

Michael Ellsworth
  • Principal & Co-Founder
  • Civilization
Corey Gutch
  • Principal & Co-Founder
  • Civilization
Molly Derse
  • Project & Account Management
  • Civilization
Òscar Viñas
  • Design
  • Civilization
Shaun Kardinal
  • Development
  • Civilization
Raya Leary
  • Research
  • Civilization