The Dana Foundation

About This Project

Summary

Since 1950, the Dana Foundation has been a pioneer in healthcare and neuroscience philanthropy, funding innovative research. After two decades, Dana Foundation developed a new strategic plan, centering on ideas of democratizing neuroscience and making the field more inclusive and representative. That’s when they asked Constructive to help transition their brand legacy into a new vision for impact—and help an emerging scientific field realize its full potential to build a better society for all.

Goals & Objectives

Before partnering with Constructive, Dana’s brand experiences did not reflect their new 2022 strategy—to pioneer the multi-faceted, intersectional field of Neuroscience & Society. Together we set out to express this new narrative with messaging, a new visual identity, and an online brand experience.

Results & Impact

The result is a brand messaging platform, new visual identity, and online brand experience that embodies the collaborative optimism in Dana Foundation’s mission—inviting audiences in with a vibrant, colorful, and future-facing aesthetic and making knowledge accessible for all.