Sustainable Flooring Isn't Boring

About This Project

Summary

What’s the point of a green office and sustainable floors if they’re cleaned with toxic chemicals? Until now, one turn-key solution integrating responsible flooring and maintenance wasn't available for corporations or orgs. The creative combines photo-real VFX with live-action footage to transform a Renegade flooring project into a dynamic and lush workplace. With every spray of Intex's non-toxic cleaning solution, the space becomes a canvas that comes to life and flourishes.

Goals & Objectives

Announce the union of flooring leader Renegade and Intex, a certified B Corp pioneer in odorless, non-toxic, soap-free cleaning. This innovative partnership greens workspaces by bundling responsible flooring with eco-friendly maintenance—offering a strategically integrated sustainability solution.

Results & Impact

The spot and collaboration news were well-received as an industry first—filling a sought-after gap as companies like Apple, The Nature Conservancy, and Google, need green and holistic solutions. The dynamic, visually-driven story continues to build strong engagement and momentum for the partnership.