#SpoonfulOfLaughter

About This Project

Summary

DiaTribe came to us with a challenge: Diabetes stigma is mostly invisible, often deadly, and unconsciously amplified all the time. How do you raise awareness of a problem nobody, other than those directly effected, really want to look at? How do you prevent shame without shame-shifting or shaming the shamers? The answer we came up with: You shine a comedic spotlight on it. You make it a punchline. You call it out by inviting people in, and create comedic Trojan Horses for your message.

Goals & Objectives

Extend DiaTribe's social media reach beyond its choir. Generate earned and organic media around the issue of diabetes stigma.

Results & Impact

diaTribe's Impact Report, 30 days in: 130,000 accounts reached by diaTribe & Spoonful of Laughter, 121,000 of which were not followers (93%). 8,100 accounts engaged by diaTribe & Spoonful of Laughter, 5,700 of which were not followers (70%). 300,000 total views and 64,000 video replays on Instagram.