Raise your voice

About This Project

Summary

Oxfam Novib fights for equality worldwide. Meanwhile, over 60% of the Dutch don’t see gender inequality as a serious issue, while problems like femicide and gender pay gaps persist. We urged the country to ‘Raise your voice’ for equality, breaking the silence around gender issues. Gender inequality is a serious issue often linked to debates and protests, so we collaborated with Xaviera Altena, an illustrator known for her playful approach conveying painful truths in an attention-grabbing way.

Goals & Objectives

The goal of the campaign was to raise awareness of the ongoing gender inequality worldwide and to empower people in the Netherlands to speak up about the issue. The campaign was also used to mobilise as many people as possible to join the feminist march.

Results & Impact

The campaign sparked significant media interest. On social media people shared gender inequality statistics. At the Feminist March, campaign visuals were displayed, symbolizing the protest. Harper’s Bazaar responded by interviewing Oxfam Novib’s engagement director to discuss gender inequality.