WillowWood Rebrand by DD.NYC®

About This Project

Summary

DD.NYC® led the 2024 rebrand effort of WillowWood, the oldest and largest prosthetics manufacturer in America with a 117-year legacy. This new identity redefines WillowWood's presence, blending its rich heritage with a cutting-edge visual style that emphasizes its technological product leadership. The rebrand elevates WillowWood, driving industry recognition of its innovation and solidifying its role as a leader in prosthetics and human empowerment.

Goals & Objectives

Being a 117-year-old company, WW had an outdated brand that didn’t reflect its mission of human empowerment through innovation. With 15 new prosthetic solutions in five years, including the AI-powered Intuy Knee and Meta Feet, DD.NYC® rebranded WillowWood to showcase its mission to transform lives.

Results & Impact

- 5 Trade Shows across the US and Germany to introduce the product - a 37% traffic increase since the launch of the website with over 1K in products - prosthetics industry redefined by this iconic rebrand - $28M+ in Government Grants received for the research work to improve lives - 25+ patents