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About This Project
Summary
The Goldman Environmental Prize honors the achievements & leadership of grassroots environmental activists from around the world, inspiring all of us to take action to protect our planet. It recognizes individuals for sustained & significant efforts to protect & enhance the natural environment, often at great personal risk. The Goldman Prize views “grassroots” leaders as those involved in local efforts, where positive change is created through community or citizen participation.
Goals & Objectives
The goal was to raise awareness of the Prize, the 2025 Ceremony and its winners. Key deliverables included engaging educational content that promoted the Ceremony and shared the stories of the 2025 Winners and their causes, brought to life via social-first and programmatic video content.
Results & Impact
The 2025 campaign delivered 13.4M+ impressions and over 720K video views, a 66% increase YoY. Ceremony day site traffic tripled vs. 2024, and CBS streaming and DOOH placements expanded local reach across 785+ Bay Area screens.
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