FIFTY2 End Stigma

About This Project

Summary

FIFTY2 End Stigma Campaign How far would you go to end the stigma around mental health? In October 2024, Family Services launched Fifty2 End Stigma — a campaign designed by Drake Creative to turn miles into momentum and movement into mental health awareness. FIFTY2 asked participants to walk, hike, or run 52 miles over the course of the month – one for each week of the year that we don’t talk enough about mental health. The campaign wasn’t just a fundraiser. It was a call to action. Designed to

Goals & Objectives

•Raise awareness about mental health and reduce stigma around seeking it •Build visibility for low cost mental health programs •Reach new audience •Mobilize action with campaign where people move together •Create tools to talk about mental health •Promote wellness through movement and community

Results & Impact

•Fundraising goal exceeded: $60K (target: $50K) •72% new donors •Avg donation: $146 •3,901 total miles logged •48,849 engagements on campaign website •Appearances by federal, state, and local officials •Laid groundwork for future ultramarathon •“I end stigma” swag bought by hundreds of locals