EasyEquities - Democratizing Investing

About This Project

Summary

EasyEquities is a digital investment platform, founded on the deep desire to democratize investing and make it accessible for all South Africans. We pioneered & patented fractional investing in SA, removed barriers like minimums, high fees & complexity. Through our data-driven strategy & customer-centricity, we provide access to local & global stock markets, various asset classes incl. crypto & fractional property, innovative products like portfolio-backed lending & asset-aware life insurance.

Goals & Objectives

Democratise investing, empowering financial dignity for all by making it easy, safe, fun, affordable & educational. Provide the platform & products that enable our clients to create & preserve wealth. Financial inclusion. Continuous innovation. Exceptional & scalable tech.

Results & Impact

Empowered +2 million customers to invest & build wealth. Avg. client age of 34 with avg. assets of R37000 shows our impact on young South Africans. In the last year, retail client assets grew to +R38 billion, nearly 1 million active clients, & a 663% increase in education via our EasyAcademy portal.