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The Schoolys

Elite Media
The Schoolys by Elite Media

credits

Title
  • The Schoolys
Entrant
  • Elite Media

About This Project

Summary

What happens when DEI narratives prioritize community partnership over saviorship? Introducing The Schoolys, a platform from Harlem-based creative agency Elite Media that set to reverse the decline in staff retention at a local public school by creating a very public show of gratitude with a $150,000 grant, delivered by Gayle King. Kicking off a multi-year plan to adopt and enrich the school’s curriculum, space, staff and students. No saviors, just real community partners in action.

Goals & Objectives

The goals and objective of the Schoolys: Improve staff retention and recruitment for public schools Reaffirm educators and enhance their effectiveness to improve student outcomes Raise awareness to galvanize local businesses and industry leaders to invest their resources to support local communiti

Results & Impact

Results from the launch of the Schoolys: TCCS achieved 100% retention and filled 5 of 6 open roles Billboard campaign generated nearly 730K monthly impressions Almost 5 Million impressions from earned media coverage (including +2 Million views across CBS Morning News’ digital and social)

the team

Chris Crawford
  • Chief Creative Officer
Jindai Joseph
  • Executive Creative Director
Gati Curtis
  • President
Earl Crawford
  • Executive Producer
Bettye Crawford
  • Executive Producer
Mo Alsadi
  • Art Director
Jacqueline Crockwell
  • Project Manager
Jonnee Tonsel
  • Project Manager
Paige Travis
  • Director of Communications
Roy Evolve
  • Public Relations
Kecia Paredes
  • Account Manager
Elite Media
  • Production
Paulius Kontijevas
  • Director
Daniel Vasquez
  • Photographer