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About This Project
Summary
In challenging times, collective action matters. EngenderHealth's “Do Something” campaign turned uncertainty into empowerment, showing that small, regular contributions drive systemic change. Rooted in the idea that everyday moments fuel progress, it reminds us that doing something doesn’t mean doing everything. Using social, email, and print media, the campaign directed audiences to a central landing page that highlighted EngenderHealth’s impact, urgent demand, and collective power.
Goals & Objectives
The campaign aimed to spark action through three phases: build awareness and urgency to act, sustain momentum with emotional storytelling, and rally the donor community during year-end to maximize giving and reinforce the power of collective impact.
Results & Impact
EngenderHealth's "Do Something" campaign inspired donors during our slowest summer season, driving an 83% year-over-year increase in online gifts and a 48% rise in dollars raised—showing the power of small-dollar donors to advance women’s health and rights.
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