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EQuip Our Kids! Igniting a National SEL Movement Through Visionary Leadership
EQuip Our Kids Campaign! - Project of Earthways Foundation PROJECT
About This Project
Summary
The EQuip Our Kids! Campaign is a national public awareness initiative advocating for social-emotional learning (SEL) in every U.S. public school and providing resources for homes. Founded by media visionary Jay Levin and Administered by EQ leader and nonprofit strategist Dr. Kasthuri Henry, the campaign harnesses mass media, educational toolkits, and strategic partnerships, transforming SEL into a civic priority affecting students, educators, parents, and policymakers.
Goals & Objectives
• Shift public mindset to view SEL as essential to children’s well-being and long-term success by cultivating emotional intelligence • Mobilize grassroots awareness through various means for parents and other SEL advocacy groups • Influence policy to integrate SEL into PreK–12 curricula across the U
Results & Impact
• Tens of millions of impressions through campaigns • 150K downloads of our Covid Emergency Parent and Child Emotional Health Toolkit • Assisted in multiple school districts adopting laws and daily SEL programming • High webinar attendance and educator coalition participation with testimonials of
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