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Motor Neurone Disease Australia - Until there's a cure there's care

Eric Tom and Bruce
Motor Neurone Disease Australia - Until there's a cure there's care by Eric Tom and Bruce

credits

Title
  • Motor Neurone Disease Australia - Until there's a cure there's care
Entrant
  • Eric Tom and Bruce

About This Project

Summary

Motor Neurone Disease is terminal with no cure, but MND Australia ensures people don’t face it alone. “Until There’s a Cure, There’s Care” reframes the narrative from despair to dignity by using real stories of Australians who have since passed, showing the impact of care on patients and families. In a space crowded by research-focused fundraising (like Fight MND), this campaign powerfully reminds audiences why care today matters just as much as a cure tomorrow.

Goals & Objectives

Raise national awareness of the urgent need for care services for people currently living with MND, drive donations to fund that support, and clearly differentiate MND Australia’s role in care from research-focused organisations like Fight MND.

Results & Impact

Achieving over 250M+ media impressions across TV, radio, outdoor, digital and BVOD, the campaign generated national cut-through, drove a $50K donation uplift, and powerfully repositioned MND Australia as the essential voice of care today in the fight against MND.

the team

Victoria Conners
  • Executive Producer
  • Eric Tom & Bruce
Lauren Burgueno
  • Producer
  • Eric Tom & Bruce
Luke Thomson
  • Creative Director
  • Eric Tom & Bruce
Roxanne Halley
  • Director / Creative
  • Eric Tom & Bruce
Jack Ralph
  • Editor
  • Eric Tom & Bruce