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About This Project
Summary
SDA is a grassroots program that is part of Everytown for Gun Safety; it came about following the 2018 Parkland tragedy. SDA empowers student leaders nationwide to take action against gun violence through training initiatives, tools, and administrative support. To create a brand identity that felt true to the energy and breadth of the movement—we did extensive interviews and branding exercises with current and former staff and student volunteers.
Goals & Objectives
America’s youth have grown up amid a gun violence crisis, and they are determined to end it. Across the country, young people are turning their outrage into meaningful action to end gun violence and save lives. Students Demand Action is working towards a future free from gun violence for everyone.
Results & Impact
The brand, supported by a growing suite of digital graphics, merch, Canva templates, and more, has contributed to the movement's expansion. There are now over 800 (and counting) groups organizing in high schools, colleges, and communities across the country to demand action to end gun violence.
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